Ash & Elm Cider Co.

Rooted in Tradition. Crafted for Today.

Everything is Happening!

It’s about time for an update on our progress, wouldn’t you say? I’ve been meaning to write a blog about what we’re working on for a while now, but so much happens in a day that that update is old news after just a few hours. But you know what, the people deserve to know! So, here’s an update on a few key areas:

1.       Construction – We are majorly, deeply in the thick of construction on our production facility right now. Concrete floors are being excavated, re-poured, grinded (ground?), and epoxied. Internal walls are getting put up and wired so we can have an office, kitchen, and bathrooms. Electrical work is being patched in so that we can run great big machines and tiny little laptops. And, we’re digging a moat around our building, too, just for kicks (just kidding, that's electrical work too).

You're looking at what will be two bathrooms, a lab, a commercial kitchen, and a walk-in cooler.

You're looking at what will be two bathrooms, a lab, a commercial kitchen, and a walk-in cooler.

Still to come on the construction side of things is the tasting room next door, which will get moving as soon as the production space is finished.

2.       Production – All of our permits have been granted, and we’re starting our first test batches of cider in the space. We started with a small batch (330 gallons) of our flagship Semi-Sweet cider to make sure everything runs smoothly before we size up.  As of this morning, things are fermenting away and creating a nice apple-y smell underneath the drywall dust and dirt smell.

Aaron pitching the yeast in our test batch. 

Aaron pitching the yeast in our test batch. 

We also have some nice heirloom apple juice bubbling away that we’ll age and release sometime in the fall, and some juice from our friends at Tuttle Orchards in Greenfield as part of our local orchard partner lineup. Altogether we have about 415 gallons of cider in process right now.

3.       Marketing – In addition to the brass-tacks of getting our production going and construction managed, we’re trying to spread the word that we’re coming for Indy in a matter of months. We’ve had a bit of media buzz already, which we really appreciate! The Indianapolis Star featured us as a business to watch in 2016, and Indianapolis Monthly had a nice little article about us too! We love that the word is getting out there and would love YOU, our FANS to continue that good work. Retweet us on Twitter, come to events we’re pouring at (Indy Pies and Pints and Corks and Forks are your next opportunities!), like us on Facebook, and gather up your cider-drinking pals and let them know that we’re on our way!

4.       Grand Opening – So…we’ve keyed in on a date for our GRAND OPENING! Of course, we can’t share it with you yet because it’s just a little bit too touch-and-go with construction at the moment, but know that we’re planning a killer party, at least four cider flavors, giveaways, and tasty food. Go ahead and black out your calendar for May, because it’s probably going to be sometime in that month, and if we’re all lucky, you’ll be able to drink some of our cider on tap at your favorite downtown bars and restaurants well before that.

Stay tuned! Like I mentioned, as soon as I post this, something will change, but we're circling the end of our 'startup' phase and moving toward our 'operational' phase really soon. Cheers!

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