Ash & Elm Cider Co.

Rooted in Tradition. Crafted for Today.

Brew-Ha-Ha Festival

Last month, we had the opportunity to share our cider at the 20th annual Brew-Ha-Ha Festival. Tied with the Indiana Microbrewer’s Festival for the longest-running beer festival in the state, Brew-Ha-Ha is a fundraiser put on every year to support the programming at the Phoenix Theater. We were really thankful that they let us be a part of their event before we were even open!

One of the benefits of having a name that starts with an 'A'.

One of the benefits of having a name that starts with an 'A'.

We had done several events prior to Brew-Ha-Ha, including another fundraiser, an opening gala, and a few weddings, but this was by far the largest (and most knowledgeable!) audience our cider had ever had. It was important to us that we came off well especially since so many other great breweries would be mere steps away.

After spending some time thinking about what ciders would be the best to bring to a beer festival, we settled on bringing six!

BHH Lineup 1
BHH Lineup2

On the day of the festival, we loaded up our compact car to the gills with cider, signage, our jockey box, a CO2 tank, and a couple coolers and drove the mile to the festival.

Overall, we had a great time and were able to talk with so many people who were excited to hear about a new cidery coming to Indianapolis. Some of the highlights included convincing die-hard beer fans to try a craft cider for the first time and hearing them say, “Hey, this is actually pretty good.” On the other range of the spectrum, it was also great to find out just how many people have been looking for a way to get more cider and who loved ours. We had a woman from France who said she’d been looking for a good cider to drink in the States for years and had finally found it in our Dry cider, and we had other people who came back multiple times in an effort to get a taste of the pumpkin cider, which we didn’t tap until halfway through the day. Another great part of the day was sharing cider with several bar and restaurant managers who expressed interest in carrying our ciders at their location in the future.

Aaron BHH

Thanks to the handful of a friends and family who helped us serve that day, and thanks to the Phoenix Theater for a great event. We hope to be a part of it next year and for many years moving forward.

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