Ash & Elm Cider Co.

Rooted in Tradition. Crafted for Today.

What's the Hold Up?

 Things have been a little quiet around here lately. Every time we talk to friends and family who are interested in our business, they ask us what we’re doing all the time. It’s a good question. Here’s what we’re working on, and what we need to get done before we can open.

Priority Number 1 – Location

We’ve been looking for a location pretty much non-stop since November. It’s hard to find a space that’s perfect. We've fallen in love with locations only to find out they won't work over and over again. Often, we feel like we’re on a never-ending episode of HGTV's “House Hunters”.

<Insert narrator’s voice>

“Aaron and Andrea have been looking for a location for their new cidery. Location #1 is on an accessible road with downtown views, plenty of space, and falls well below their budget, but can they handle a building that’s needs so much work? Location #2 offers room to expand in a convenient location in an up-and-coming neighborhood. But the lack of a private entrance and signage opportunities could cost them. Location #3 has everything they’re looking for – rustic character, functional space, and a busy street, but it’s a short-sale. Are they willing to risk their business future by letting the other locations go in their pursuit of this risky venture? Stay tuned to find out!”

<Fade to black>

It would be funnier if it weren’t so accurate.

So anyway, the location is a big issue. We think we’re close to having our location figured out and a lease signed, but until the paperwork has been finalized, we can’t move forward in any of the other areas.

Priority Number 2 – Permitting

Once we have a lease signed, we’ll be allowed to apply for our Federal Tobacco and Trade Bureau (TTB) permit. The application is comprehensive, and once it’s been submitted, it takes roughly 110 days (that’s 3.5 months!) to get our permit granted. Only after we have the TTB permit can we file for our state alcohol permit, and then after we’ve received that, we can apply for our city permit. All in all, the permitting process will take about 6 months if things go smoothly, and remember, we can’t start that process until the lease is signed.

Priority Number 3 – Build Out

Another item dependent on the lease. Once we have a lease and have our permit applications going through the Federal rigmarole, it’ll be time to start building out the space. Some of it will be un-sexy build-out, like getting the HVAC systems up and running, the plumbing and electrical requirements covered, etc. After that, the fun stuff will start and the cidery will really start to take shape. It’s hard to estimate how long this will take because we don’t have access to the building yet to see just what all needs to get done, but it will take at least several months to go from beginning construction to being able to open our doors to customers.

In the Meantime…

So a lot of the above issues are outside of our control. But, we’re still making gobs of cider and would love to share it with anyone who is interested! If you have an event coming up or if you’d like to throw a cider party at your house or business, send us an email and we can talk! So far we’ve provided cider to a nonprofit fundraiser, a wedding, and a medical office grand opening gala.

We also continue to make connections and contacts with people in the industry in Indianapolis so that we’ll be able to hit the ground running when we open.

So if you’re anxiously awaiting updates on our progress, please know that we’re awaiting those updates right along there with you, and probably more anxiously. :) 

Thanks for hanging in there with us and we’ll see you soon!

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